Eye care practice such as optometry is one of the rising demands in the medical field. You are required to finish pre-professional undergraduate college education then proceed to a 4 year education in a college of optometry. However, it is not easy to gain reputation in the practice you are in. You need to be more than just an optometrist, you need to be competitive and be the choice of patients whenever they are looking for an eye care specialist.
Whether you are new or not in your practice, it is imperative that you attract new patients and retain old ones. It is often costlier to capture a new patient rather than retaining and developing a long term relationship with the existing ones . Eye care is a long term necessity for a person, when the patient is unhappy with your service, he or she will simply find new optometrists in your locality. How can you be the first choice of the patients whenever they seek for an eye care specialist?